What is Strategic Communication?
With so many possible considerations to be made, what does the framework for a communication strategy look like? Kathryn introduces a perspective on communication strategy intersecting three governing components: Fundamental Skills, Given Circumstances, and Desired Outcomes.
Why Does it Matter?
How will investing time in this material add value to my life?
How Does it Work?
What about Strategic Communication can make what I already do more effective?
What Makes it Mine?
What steps can I take to better absorb recorded materials into my own communicative practice?